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谎言侦探:寻找在虚假信息时代赢得选举的剧本

已有 196 次阅读2024-7-17 14:17 |个人分类:美国

谎言侦探:寻找在虚假信息时代赢得选举的剧本

https://bookshop.org/p/books/the-lie-detectives-in-search-of-a-playbook-for-defeating-disinformation-and-winning-elections-sasha-issenberg/20435625?ean=9798987053621

Sasha Issenberg 2024 年 3 月 12 日

Sasha Issenberg 是一名记者,曾著有四本书,包括《胜利实验室:赢得竞选的秘密科学》和最近的《订婚:美国为同性婚姻而展开的四分之一世纪斗争》。他是 Monocle 的记者,曾为《纽约》、《纽约时报杂志》、《彭博商业周刊》和《政治杂志》撰稿。他在加州大学洛杉矶分校政治学系任教。

描述
政治竞选活动如何反击虚假信息?

《胜利实验室:赢得竞选活动的秘密科学》(被 Politico 称为“政治的点球成金”)问世十年后,记者 Sasha Issenberg 重返政治创新的前沿,揭示竞选活动如何应对这个时代最紧迫的挑战:如何在一个充满谎言的世界中取胜。

《谎言侦探》是一部生动而深刻的特朗普时代民主政治秘史。我们的主角 Jiore Craig 是一位年轻但身经百战的虚假信息战争老兵,她带领着一个令人难忘的演员阵容,其中包括 LinkedIn 联合创始人 Reid Hoffman,他成为美国左派最大的捐助者之一,迫使他的顾问 Dmitri Mehlhorn 成为道德指南针,为一个仍在纠结是否应该通过制作自己的新闻来对抗虚假新闻的运动提供道德指南针,还有 David Goldstein 和 Jehmu Greene,他们用自己的 gif、表情包和丑陋的图片,用网络阴谋论的术语来对抗“大谎言”。

《谎言侦探》生动地展现了一个政治阶层试图适应爆炸式增长的社交媒体格局,并使用其武器库中的每一种武器来对抗其经营方式和赢得权力所面临的最大威胁。


谎言侦探:特朗普、美国政治和虚假信息造成的损害

https://www.theguardian.com/books/2024/mar/09/the-lie-detectives-review-sasha-issenberg

萨沙·伊森伯格 (Sasha Issenberg) 认为,美国两党都试图扭曲选举现实
Lloyd Green 2024 年 3 月 9 日 10.00 GMT

乔·拜登的大多数支持者都认为他太老了。一位步履蹒跚的 81 岁总统令人反感。但拜登 77 岁的恶毒前任唐纳德·特朗普 (Donald Trump) 发誓要当“一天”的独裁者,呼吁中止宪法并威胁北约。“俄罗斯,如果你在听的话”,这是他 2016 年对弗拉基米尔·普京的臭名昭著的呼喊,八年后仍然困扰着我们。民主再次出现在选票上。

“虚假信息大爆发”:美国是否准备好应对人工智能对选举的影响?

在这种黯淡的背景下,萨沙·伊森伯格 (Sasha Issenberg) 发表了《谎言侦探》一书,对政治中的虚假信息进行了研究。这是对《胜利实验室》的恰当跟进,《胜利实验室》是他对 GOTV(“拉票”)的观察,该书在 2012 年美国大选前几周出版。

伊森伯格在加州大学洛杉矶分校 (UCLA) 授课,并为 Monocle 撰稿。他曾为《波士顿环球报》报道总统竞选活动,并共同创办了 Votecastr,这是一家旨在跟踪、预测和发布实时结果的私人企业。然而,投票科学却非常棘手。2016 年选举日下午 4 点刚过,投票结束前几个小时,Votecastr 的计算让 Slate 宣布:希拉里克林顿必须喜欢她在佛罗里达州的立场。

《胜利实验室》和《谎言侦探》是同一家杂志,关注的是赢得竞选的秘诀。十多年前,伊森伯格赞扬了乔治·W·布什成功竞选活动的策划人卡尔·罗夫,并认为精准瞄准选民已成为取得第一名的关键。他还观察到,意识形态冲突已成为美国政治的一大难题。在这方面,形势正在加速发展。如今,1 月 6 日事件及其后果仍挥之不去,但美国大部分人已经向前看,回避了关注或接受了其他事实。

2016 年,伊森伯格和《商业周刊》的约书亚·格林采访了特朗普竞选团队的数字大师,他们吹嘘自己使用互联网来阻止克林顿的潜在支持者。

“我们正在进行三项重大的选民压制行动,”伊森伯格和格林援引一位高级官员的话说。“他们针对的是克林顿需要压倒性胜利的三个群体:理想主义的白人自由主义者、年轻女性和非洲裔美国人。”

这是强化版的微目标攻击。

这次对话让伊森伯格印象深刻。“在随后的几年里,我经常回想起与特朗普官员的那次谈话,”他现在写道。“我在网上看到很多其他东西都是以同样厚颜无耻的肆无忌惮制造和延续的。”

在《谎言侦探》中,伊森伯格特别关注和尊重了 Jiore Craig 和她在 Greenberg Quinlan Rosner Research 的前同事,该公司是一家

伊森伯格是民主党民意调查和战略公司的领头羊,该公司由比尔·克林顿的民意调查员斯坦·格林伯格创立。伊森伯格还研究了更广泛的自由主义生态系统及其成员,包括亿万富翁、领英和 PayPal 创始人里德·霍夫曼。极右翼前巴西总统雅伊尔·博索纳罗和他的“仇恨办公室”也受到了密切关注。

克雷格的经历包括六大洲的十几次选举。但在特朗普获胜之前,她从未参与过国内竞选。对她来说,用伊森伯格的话来说,美国政治本质上是“一个外国”。尽管如此,克雷格还是成为了民主党反击虚假信息的首选。

“这是一个独特的时刻,在此之前,所有寻找答案的人都大错特错,”克雷格说。“我必须在一个新的国家开始每一场竞选,这让我看到了你看不到的东西。”

没有一个政党垄断了虚假信息。在 2017 年阿拉巴马州举行的美国参议院特别选举中,民主党派顾问发起了伯明翰计划,这是一项耗资 10 万美元的虚假宣传活动,敦促共和党人投下书面选票,而不是投票给备受争议的共和党候选人罗伊·摩尔。

该项目伪装成保守派行动。最终,霍夫曼承认资助了该项目,但否认知道虚假信息并表示道歉。民主党人道格·琼斯以不到 22,000 票的优势获胜。书面选票总数为 22,819。

如何窃取美国大选:哈佛大学的劳伦斯·莱斯格谈特朗普的新威胁

最近,史蒂夫·克莱默 (Steve Kramer) 是一名竞选老手,为民主党提名候选人迪恩·菲利普斯 (Dean Phillips) 工作,后者与拜登竞争民主党提名,胜算不大,他发起了一个人工智能生成的自动电话,冒充总统。

克莱默将自己比作挑战祖国的爱国者保罗·里维尔和托马斯·潘恩,他还委托制作了一部模仿参议员林赛·格雷厄姆的深度伪造视频,他说菲利普斯没有参与这项工作。如果说这个令人遗憾的小插曲说明了什么,那就是虚假信息将继续存在。

《卫报》最近的一篇报道以“虚假信息大行其道:美国是否准备好应对人工智能对选举的影响?”为标题,称:“如果没有明确的保障措施,人工智能对选举的影响可能取决于选民能分辨出什么是真实的,什么是不真实的。”

言论自由岌岌可危。去年秋天,美国第五巡回上诉法院——用 Vox 的话来说,是“美国最特朗普的法院”——一致裁定,拜登、卫生局局长、疾病控制和预防中心 (CDC) 和联邦调查局试图压制与 Covid 相关的虚假信息,违反了第一修正案。

法院认为,社交媒体平台被“胁迫”或“严重鼓励”压制政府官员认为危险的不准确或误导性言论。此案仍在上诉中,最高法院将于本月晚些时候进行口头辩论。

伊森伯格提醒我们,特朗普目前的总统竞选团队已承诺,特朗普第二届政府将禁止政府机构协助任何将国内言论标记为错误或虚假信息的行为。对言论自由的承诺?不完全是。更像是美国式的普京主义。

据特朗普政府资深人士、忠实信徒卡什·帕特尔 (Kash Patel) 称,特朗普第二届政府将针对记者进行起诉。

“我们将出去寻找阴谋家,不仅是政府内部,还有媒体,”帕特尔告诉特朗普前竞选主席兼白宫战略家史蒂夫·班农 (Steve Bannon)。“是的,我们将追查那些对美国公民撒谎、帮助乔·拜登操纵总统选举的媒体人。我们会追捕你的。”

欢迎来到特朗普复仇之旅。

The Lie Detectives: In Search of a Playbook for Winning Elections in the Disinformation Age

https://bookshop.org/p/books/the-lie-detectives-in-search-of-a-playbook-for-defeating-disinformation-and-winning-elections-sasha-issenberg/20435625?ean=9798987053621 

By Sasha Issenberg  March 12, 2024

Sasha Issenberg is a journalist and the author of four previous books, including The Victory Lab: The Secret Science of Winning Campaigns and, most recently, The Engagement: America's Quarter-Century Struggle Over Same-Sex Marriage. He is a correspondent for Monocle, and has written for New York, the New York Times Magazine, Bloomberg Businessweek and Politico Magazine. He teaches in the UCLA Department of Political Science.

Description

How can political campaigns fight back against disinformation?

A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are navigating the era's most pressing challenge: how to win in a world awash in lies.

The Lie Detectives is a lively and deep secret history of Democratic politics in the Trump years. Our main character, Jiore Craig, is a young but battle-hardened veteran of the misinformation wars, and she leads a memorable cast including LinkedIn cofounder Reid Hoffman, whose emergence as one of the American left's biggest donors has forced his adviser Dmitri Mehlhorn into the role of moral compass for a movement still wrestling with whether it should counter fake news by producing its own, and David Goldstein and Jehmu Greene, who are confronting "the Big Lie," in the vernacular of online conspiracy theories, with gifs, memes, and ugly graphics of their own.

The Lie Detectives presents a vivid snapshot of a political class trying to come to terms with an exploding social media landscape and using every weapon in its arsenal to counter the biggest threat it has ever faced to its way of doing business and winning power.

The Lie Detectives: Trump, US politics and the disinformation damage done


Sasha Issenberg considers attempts to distort electoral reality on both sides of the great American divide

Most of Joe Biden’s past supporters see him as too old. An 81-year-old president with an unsteady step is a turn-off. But Donald Trump, Biden’s malignant, 77-year-old predecessor, vows to be a dictator for “a day”, calls for suspending the constitution and threatens Nato. “Russia, if you’re listening”, his infamous 2016 shout-out to Vladimir Putin, still haunts us eight years on. Democracy is on the ballot again.

'Disinformation on steroids’: is the US prepared for AI’s influence on the election?

Against this bleak backdrop, Sasha Issenberg delivers The Lie Detectives, an examination of disinformation in politics. It is a fitting follow-up to The Victory Lab, his look at GOTV (“getting out the vote”) which was published weeks before the 2012 US election.

Issenberg lectures at UCLA and writes for Monocle. He has covered presidential campaigns for the Boston Globe and he co-founded Votecastr, a private venture designed to track, project and publish real-time results. Voting science, though, is nothing if not tricky. A little after 4pm on election day 2016, hours before polls closed, Votecastr calculations led Slate to pronounce: Hillary Clinton Has to Like Where She Stands in Florida.

The Victory Lab and The Lie Detectives are of a piece, focused on the secret sauce of winning campaigns. More than a decade ago, Issenberg gave props to Karl Rove, the architect of George W Bush’s successful election drives, and posited that micro-targeting voters had become key to finishing first. He also observed that ideological conflicts had become marbled through American politics. On that front, there has been an acceleration. These days, January 6 and its aftermath linger but much of the country has moved on, averting its gaze or embracing alternative facts.

In 2016, Issenberg and Joshua Green of Businessweek spoke to Trump campaign digital gurus who bragged of using the internet to discourage prospective Clinton supporters.

“We have three major voter suppression operations under way,” Issenberg and Green quote a senior official as saying. “They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women and African Americans.”

It was micro-targeting on steroids.

The exchange stuck with Issenberg. “I thought back often to that conversation with the Trump officials in the years that followed,” he writes now. “I observed so much else online that was manufactured and perpetuated with a similarly brazen impunity.”

In The Lie Detectives, Issenberg pays particular attention and respect to Jiore Craig and her former colleagues at Greenberg Quinlan Rosner Research, a leading Democratic polling and strategy firm founded by Stan Greenberg, Bill Clinton’s pollster. Issenberg also examines the broader liberal ecosystem and its members, including the billionaire Reid Hoffman, a founder of LinkedIn and PayPal. The far-right former Brazilian president Jair Bolsonaro and his “office of hate” come under the microscope too.

Craig’s experience included more than a dozen elections across six continents. But until Trump’s triumph, she had not worked on a domestic race. To her, to quote Issenberg, US politics was essentially “a foreign country”. Nonetheless, Craig emerged as the Democrats’ go-to for countering disinformation.

“It was a unique moment in time where everybody who had looked for an answer up until that point had been abundantly wrong,” Craig says. “The fact that I had to start every race in a new country with the building blocks allowed me to see things that you couldn’t.”

No party holds a monopoly on disinformation. In a 2017 special election for US Senate in Alabama, Democratic-aligned consultants launched Project Birmingham, a $100,000 disinformation campaign under which Republicans were urged to cast write-in ballots instead of voting for Roy Moore, the controversial GOP candidate.

The project posed as a conservative operation. Eventually, Hoffman acknowledged funding it, but disavowed knowledge of disinformation and said sorry. Doug Jones, the Democrat, won by fewer than 22,000 votes. The write-in total was 22,819.

How to steal a US election: Harvard’s Lawrence Lessig on Trump’s new threat

More recently, Steve Kramer, a campaign veteran working for Dean Phillips, a long-shot candidate for the Democratic nomination against Biden, launched an AI-generated robocall that impersonated the president.

Comparing himself to Paul Revere and Thomas Paine, patriots who challenged the mother country, Kramer, who also commissioned a deepfake impersonation of Senator Lindsey Graham, said Phillips was not in on the effort. If the sorry little episode showed anything, it showed disinformation is here to stay.

Under the headline Disinformation on steroids: is the US prepared for AI’s influence on the election?, a recent Guardian story said: “Without clear safeguards, the impact of AI on the election might come down to what voters can discern as real and not real.”


Free speech is on the line. Last fall, the US court of appeals for the fifth circuit – “the Trumpiest court in America”, as Vox put it – unanimously held that Biden, the surgeon general, the Centers for Disease Control and Prevention (CDC) and the FBI violated the first amendment by seeking to tamp down on Covid-related misinformation.

In the court’s view, social media platforms were impermissibly “coerced” or “significantly encouraged” to suppress speech government officials viewed as dangerously inaccurate or misleading. The matter remains on appeal, oral argument before the supreme court set for later this month.

Issenberg reminds us that Trump’s current presidential campaign has pledged that a second Trump administration will bar government agencies from assisting any effort to “label domestic speech as mis- or dis-information”. A commitment to free speech? Not exactly. More like Putinism, US-style.

According to Kash Patel, a Trump administration veteran and true believer, a second Trump administration will target journalists for prosecution.

“We will go out and find the conspirators, not just in government but in the media,” Patel told Steve Bannon, Trump’s former campaign chair and White House strategist. “Yes, we’re going to come after the people in the media who lied about American citizens, who helped Joe Biden rig presidential elections. We’re going to come after you.”

Welcome to the Trump Vengeance tour.


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